The Advisor—June 2025: Thrive breakouts, Microsoft update, Provider Sales upgrade, SaaS toolkit
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AppDirect acquires leading energy broker, expanding your energy opportunity

 

AppDirect now offers a simplified path to energy sales with the acquisition of Broker Online Exchange (BOX Energy). Offer customers diverse electricity and gas solutions with instant pricing, backed by BOX Energy’s industry-leading expertise and support—all within the AppDirect ecosystem. Find key selling tools in our Energy Customer Marketing toolkit!

    Box announcement
    State of the Union

    Webinar

    State of the Union
    June 11 | 10 AM PT / 1 PM ET

     

    Don't miss our June State of the Union webinar for exclusive insights on selling energy with AppDirect! You’ll hear from Microsoft's Monica French and BOX Energy CEO, Arthur Gruen!

     

    Register

    Always learning

    Webinar

    Always Learning: SaaS Lifecycle Management & Cloud Sales
    June 17 | 11:30 AM PT / 1:30 PM CT 

     

    Join this webinar for tools and strategies to close more SaaS deals! You’ll discover how to spot Microsoft opportunities, streamline transactions, and more. Don't miss this!

     

    Register to receive a post-webinar recording

    Webinars

    Webinar

    Security, SASE, and Smarter Solutions with Telesystem
    June 25 | 9:00 AM PT / 12:00 PM ET  

     

    Join to explore FortiSASE, see key features— DDoS Protection, Secure SD-WAN, Managed Firewall—and learn how to drive sales.

     

    Register now

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    Have y’all heard? Special Thrive closing party announcement

     

    Our Thrive closing party is taking over Austin's most legendary music venue! Grab your ticket and check out our show-stopping party band!

      Microsoft introduces 3-year subscription terms in the channel

      Microsoft is bringing to market their long-anticipated 3-year NCE SKUs. As Microsoft moves to be more channel-friendly for mid-market accounts, there is now a competitive landscape for all Microsoft resellers. 

       

      The new 3 year SKU's for E3 & E5 without Teams and the stand-alone Teams Enterprise SKU will be available as of July 1, 2025. Contact your CSM to learn more.

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      Provider Sales is getting an upgrade!

       

      Our revamped order management interface aligns with our Quotes section, improving usability and navigation. Enjoy streamlined access to order details, contract dates, and status tracking. 

      Sell more SaaS—Sales toolkit now available

       

      Discover the all-new SaaS toolkit—your go-to resource for turning SaaS conversations into closed-won opportunities. Learn how to identify the ideal customer, unlock strategies to win more deals, and much more. Plus, check out the SPIFFs tile on your MyApps page for more details! 

       

      Access sales resources

      Maximize SaaS ROI: Enroll in new Academy course

       

      Master the full SaaS lifecycle and become your customer’s trusted advisor in SaaS with our latest course. Learn how to position cloud solutions to solve customer pain points and unlock new revenue—directly from the AppDirect Marketplace.

      Time is running out! 95% pass-through promo

       

      There’s still time to earn 95% commission on new logo UCaaS & CCaaS deals over $10K MRC with leading providers in the AppDirect catalog. 

       

      Get details

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      Unlock new Verizon revenue streams selling wireless to the public sector!

       

      Tap into new opportunities with AppDirect through Verizon’s wireless referral model. Earn commissions on wireless solutions for both FED and SLED accounts. Contact your CSM for more. Here’s how it works:

      1. Submit and register your deal: mobility@appdirect.com
      2. A Verizon sales rep expert will assist in scoping and closing your sale
      3. Earn referral commissions for every closed sale

      Spectrum and Cox announce a $34.5 billion merger to finalize mid-2026

       

      AppDirect is working with both executive teams for updates as the merger goes through approvals and future integrations. Stay tuned for important updates.

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      Google
      Microsoft
      Netrix


       

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