The Advisor—April 2025: New hardware & logistics training, resources for AI, SD-WAN, and connectivity sales
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Announcing our Thrive emcee: Veteran technology reporter Laurie Segall

 

We're thrilled to announce Laurie Segall, renowned technology reporter as our Thrive emcee! With her passion for all things tech, Laurie will keep the energy high and the insights flowing as we explore the future of B2B commerce.

 

Plus, ICYMI read more about keynote speaker Shaun White’s new venture, The Snow League. Read more and register now!

    State of the Union

    Webinar

    State of the Union is TOMORROW
    April 9 | 10 AM PT / 1 PM ET

     

    Join our State of the Union for exclusive Channel Partners insights, learn how to win more deals with support from AppDirect experts, and get the latest on Thrive (plus a giveaway!). 

     

    We'll also explore new sales assets and dive deep into Devs.ai—earn top commission selling all the leading LLMs on one platform! Contact your CSM for the most up-to-date rate details.

     

    Register

    Always learning

    Webinar

    Always Learning: Hardware & Logistics
    April 17 @ 10 AM PT / 1 PM ET

     

    Join AppDirect and Firstbase to discover how an all-in-one platform can transform your business. Hardware and logistics expert Jonathan Ross, VP of Sales, Firstbase, will share how you can eliminate customer pain points and unlock new revenue. 

     

    Register

    Expanded Emerging Tech Sales Workshop
    May 14-15 | New Orleans, LA

     

    Check out our NEW Expanded Emerging Tech Sales Workshop series! This is a two-day event with dual tracks, hands-on training, gamified contests, and networking to expand your sales and technology skills to drive growth. Let’s go!

     

    Register

    Emerging Tech Sales Workshop
    June 3-4 | Chicago, IL

    June 9-10 | Denver, CO

     

    Empower yourself with AI, Cybersecurity, and CX insights that will help you drive revenue growth. AppDirect covers one night of accommodations, if needed.

     

    Register

    Denver Golf Tournament

    June 11 | Denver, CO

     

    Join us for an exciting day of golf and networking with the AppDirect community! We’re thrilled to show our appreciation for you and your customers while enjoying a round of golf together. 

     

    Register

    Module-Header_Announcements

    That's a wrap for CPExpo 2025!

     

    Thanks to everyone at Channel Partners 2025 for an amazing week! We’re thrilled to make new connections and see in person the power of our channel community. Stay connected, and see you on the road!

      CPexpo2025

      Catch highlights here

        Level up your skills: New hardware & logistics course now available

         

        Our new AppDirect Academy course dives deep into the hardware & logistics management market, giving you the insights and strategies you need to win. Want a sneak preview? Request a demo here. 

        Power up your AI sales with new resources 

         

        AI is evolving fast, and your customers need help keeping up. With our latest sales resources, you can help them access 30+ top LLMs like ChatGPT and Gemini all through one secure platform on Devs.ai, an AppDirect company. They're already spending on AI, so make sure they do it through you.

         

        Access our AI solutions page

        BronxWorks: Streamlining technology management to drive results

         

        Discover how BronxWorks, with guidance from their technology advisor and AppDirect, streamlined their IT planning and management processes to drive efficiency across 150+ community projects.

         

        Read the case study

        Forrester names AppDirect a Leader—How advisors benefit

         

        Top analyst Forrester recently recognized AppDirect as a leader in marketplace development platforms! This ranking gives technology advisors a powerful advantage: access to proven solutions, enhanced credibility, and a competitive edge.

        Forrester Blog

        New resources to sell Connectivity & SD-WAN/SASE—Plus new SPIFFs

         

        As businesses race to the cloud, robust connectivity becomes their lifeline—every business operation demands high-performance networks. Tap into this market and become customers’ single, trusted advisor.

         

        Plus, find all available SPIFFs in the Provider Commissions Rates & SPIFFs tile on your MyApps page.

         

        Access the Connectivity & SD-WAN/SASE solutions page

        Boost your business: Offer new Communications Professional Services

         

        Need help with network, UCaaS, or managed field services? AppDirect’s expert team is here to help you deliver long-term customer value and win bigger deals. Check out our FAQ. Here’s how it works:

        • We handle multi-location, multi-vendor projects
        • Engage us only when you need us
        • No commission dings, no MSAs, no invoicing hassles 

        View the data sheet

        Module-Header_Providers
        Microsoft (3)
        Acronis
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