---
title: The MSP Playbook for Scalable Growth and Recurring Revenue
description: Discover how MSPs can increase revenue by offering telecom, cloud, energy, and AI services. Join 1,000+ partners and unlock new recurring commissions with AppDirect.
---

[![AppDirect Logo](https://info.appdirect.com/hubfs/AppDirect-Logo_White.png)](https://www.appdirect.com/?utm_source=lp&utm_medium=hs)

### FOR MSPs and ADVISORS

### The revenue your clients are already spending. Now it's yours.

Join 1,000+ MSPs earning recurring commissions across every category. Telecom, cloud, energy, AI, and more. All from one platform.

![Playbook-Mockup 1](https://info.appdirect.com/hs-fs/hubfs/Playbook-Mockup%201.png?width=400&height=400&name=Playbook-Mockup%201.png "Playbook-Mockup 1")

What's inside the playbook:

- How MSPs are adding new recurring revenue without hiring
- Why telecom, cloud, energy, and AI are the four categories that matter now
- The fastest path from “interested” to “earning commissions”

1,000+

The MSPs earning recurring commissions

600+

suppliers on one platform

$8-25K/mo

avg recurring commissions for MSP advisors

15% YoY

SMB managed services growth

Still billing by the hour in 2026?

Your clients need internet, VoIP, cloud, energy, and AI tools. They are buying all of it. Just not from you.

Every direct purchase is revenue you are not capturing. Every unmanaged AI tool is a security risk you are not solving. That is the gap the AppDirect Marketplace was built to close.

Your margins called. They want a raise.

![cloud-two-devices](https://info.appdirect.com/hs-fs/hubfs/cloud-two-devices.png?width=100&height=100&name=cloud-two-devices.png)

**Telecom**

600+ suppliers. Automated billing. No contracts. Start earning recurring commissions on the connectivity your clients already buy.

![Cloud-Gear ](https://info.appdirect.com/hs-fs/hubfs/Cloud-Gear%20(1).png?width=100&height=100&name=Cloud-Gear%20(1).png)

**Cloud**

Resell Microsoft, Google, AWS, and more from one catalog. Bundle with your existing IT services and grow revenue per client.

![Energy](https://info.appdirect.com/hs-fs/hubfs/Energy.png?width=100&height=100&name=Energy.png)

**Energy**

An untapped, high-margin category most MSPs have not touched. Automated from pricing to booking. No specialized expertise required.

![AI-Sparkle](https://info.appdirect.com/hs-fs/hubfs/AI-Sparkle.png?width=100&height=100&name=AI-Sparkle.png)

**AI via Devs.ai**

Your clients are already using ChatGPT, Copilot, and Gemini — without your involvement. Capture that spend, secure their AI environment, and build a consulting practice on top of it.

This playbook has everything you need to get started

- A breakdown of revenue streams across all four categories
- Client conversation starters for telecom, cloud, energy, and AI
- A 90-day roadmap to your first multi-category deal

- Ready-to-use objection handling scripts
- Devs.ai pricing tiers at a glance (Free through Enterprise)
- The revenue math: what 10 clients across multiple categories actually looks like

 

*"AppDirect enables a wide range of use cases, including embedded app stores, telco sales reps, and managed service providers. It exhibits across-the-board strategic superiority."*

— The Forrester Wave: Marketplace Development Platforms, Q4 2024

Book a strategy call

See how MSPs are leveraging the AppDirect Marketplace to add more revenue from the tech stack their clients already use.

[Book a strategy call](https://meetings.hubspot.com/chris-babbitt1/msp)

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