Emerging Tech workshop Dallas, AVD + security workshops, CrowdStrike training & mobility deal drivers ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
View in browser

Don’t miss tomorrow’s Q1 State of the Union—Your growth roadmap 

 

Register now and catch the first State of the Union of 2026! February 11th (1:00 PM ET) hear from senior leaders as they break down the trends shaping the channel, plus a Success Spotlight featuring Jo Peterson of Clarify360. Get strategic insights, real advisor examples, and clarity on where to focus this year.

 

Each SOTU session brings leadership perspective, product updates, and key market insights shaping B2B technology services—so you can identify new ways to grow your business. Secure your spot!

    Emerging Tech Sales Workshop
    February 18-19  | Dallas, TX

     

    This two-day, in-person event is designed to boost your sales and tech skills through hands-on training, gamified challenges, and high-impact networking with industry peers. Space is limited!

     

    Register

    Webinars

    Webinar

    ITCloud: Understanding AVD profiles
    February 18 | 10:00 AM PT / 1:00 PM ET

     

    In a market where competitiveness and profitability are critical, choosing the right Azure Virtual Desktop (AVD) profile can turn your deployments into a competitive advantage. This webinar will help you understand how AVD profiles influence cost, performance, and customer satisfaction. 

     

    Register

    Webinar

    Always Learning: Security & CrowdStrike
    February 24 | 10:00 AM PT / 1:00 PM ET 

     

    This webinar will elevate your security discussions around data protection; we’ll discuss winning conversation starters, highlight CrowdStrike and their rules of engagement, examine what “good” opportunities look like, and share success stories.

     

    Register

    Channel-Partners

    Channel Partners 
    April 13 - 16  | Las Vegas, NV

     

    Channel Partners 2026 is just 62 days away. Join us in Las Vegas and make plans to stop by our booth (#1938) to connect with our team, and see demos across our unified lifecycle platform, Advisor Portal, and more! Use code APPDIRECT for free or discounted passes. Plus, register for our legendary reception at the Black Tap on Tuesday, April 14.

     

    Register

    Verizon acquires Frontier: What you need to know

     

    Verizon’s acquisition of Frontier expands fiber reach and service options, giving Frontier customers access to Verizon’s full Business portfolio and exclusive dual-subscription offers. Copper customers can now upgrade to faster solutions like Fixed Wireless Access (FWA). If you’re supporting one of these customers, check out the Frontier training ahead of the transition. Plus check out special Verizon SPIFFs! 

     

    Access training materials

      Verizon-Frontier
      Module-Header_Tips-Training

      Drive revenue with hardware and logistics: Start the learning plan

      Expand your revenue by meeting customers’ hardware needs through the AppDirect Marketplace. Pair premium device sales with Firstbase’s free edition (up to 50 users) to centralize management and create seamless upgrade paths. Learn how to execute this motion in our new Hardware & Logistics course.

      Can’t miss incentives & training: T-Mobile, ACC Business, NiCE, 8x8

      Start 2026 right! Stay up-to-date on these latest incentives to accelerate your success in Q1 and this year.

      • T-Mobile has extended its Partner Generated Incentive SPIFF through Q1 2026, offering up to 6X MRC on eligible activations.

      • ACC Business: Dedicated Momentum SPIFF now live—net-new Dedicated Internet orders placed by June 30 and billed by Sept 30 qualify.

      • NiCE: Three-session AI Masterclass showing how to turn AI into real CX impact; earn a completion badge. Session #1, Session #2 and Session #3. 

      • 8x8: Sellers’ Circle rewards top performers with an all-expenses-paid Turks & Caicos trip.

      Visit our SPIFFs page

      The hidden cost draining mobility profitability

       

      Slow mobile carrier support is one of mobility’s biggest hidden costs—creating delays, rework, and customer frustration that quietly erode profitability. vCom breaks down why resolution speed matters and how advisors can guide clients toward smarter, lifecycle-driven mobility strategies. Read the blog and watch the webinar on demand.
      Module-Header_Providers


       

      Copyright © 2025, All rights reserved

      AppDirect | appdirect.com | Privacy Policy

      AppDirect, 447 Sutter St Ste 405 PMB1116, San Francisco, CA 94108

      Unsubscribe Manage preferences