The Advisor—September 2025: Thrive, Nashville ETSW, Q3 promo, Microsoft sales
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That’s a wrap! Thank you for an amazing Thrive 2025

 

A heartfelt thank you to everyone who joined us in Austin for Thrive! Your energy and dedication are truly inspiring. Each of you play a strategic role in driving the channel and our entire community forward! 

 

Stay tuned! In the coming weeks we’ll be adding more Thrive content to our YouTube channel, including keynotes, panels, and more. 

 

Psst... Have you heard? Thrive 2026 is set for Los Angeles, California, from September 29 to October 1. More details coming soon!

    State of the Union

    Webinar

    State of the Union
    September 10 | 10 AM PT / 1 PM ET

     

    Stay up-to-date and increase sales readiness! Our September webinar features: a Thrive recap with Emanuel Bertolin, CRO, and Laura Stevenson, Senior VP of Marketing, a Devs.ai App Builder demo, and a Marketplace navigation update.

     

    Register

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    Webinar

    CX Unboxed 
    September 10 | 11 AM PT / 2 PM ET 

     

    Join our advisor community office hours with our CX Sales Expert Michael Hamlin. Explore UCaaS, CCaaS, and CX solutions, discuss specific providers and their solutions, and get market updates. 

     

    Add to calendar

    Webinars

    Webinar

    Always Learning: Routes-to-Market & Sales Desk as a Service
    September 16 | 10 AM PT / 12 PM CT 

     

    Learn additional advisor routes-to-market via custom storefronts, marketplaces and Sales Desk as a Service. Experts will share how to monetize new opportunities.

     

    Register

    Emerging Tech Sales Workshop

    October 21-22 | Nashville,TN

     

    This two-day, in-person event at The Westin Nashville is designed to boost your sales and tech skills through hands-on training, gamified challenges, and high-impact networking with industry peers. Space is limited—register now!

     

    Register

    Webinar
    Navigating Microsoft CSP Changes with AppDirect
    On demand 

     

    Microsoft is updating Cloud Solution Provider (CSP) requirements starting October 1, 2025. These changes could impact your business—whether you are a direct or indirect Microsoft partner. Dive into this webinar for all you need to know.

     

    Watch now

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    Cash in on our Q3 promo! Sell managed services, earn more

     

    Keep 95% commissions on qualifying Managed Services deals over $1,000 monthly. Benefit from VNOC Network and Cloud Infrastructure services, including SmartSupport for enhanced satisfaction and retention.

    Grow your partnership: Introducing T-Mobile Crossbeam

     

    Join the T-Mobile Crossbeam collaboration to share customer data securely, highlight account overlaps, and identify growth opportunities. Benefit from joint marketing, co-selling, and SPIFF recognition. Enhance revenue potential and streamline collaboration. Get more details.

     

    Register here

      Heads up! New energy experience coming soon

       

      The EnergySeller tool has been retired and is no longer available in MyApps. Stay tuned for an exciting new energy experience through BOX. For immediate opportunities, please contact your Channel Manager.

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      Your learning library just got an upgrade

      Learn on your schedule with the entire Always Learning webinar series—now organized by Technology Wheel categories and AppDirect services. 

       

      • Find relevant content faster
      • Learn from experts at your own pace
      • Apply practical tips immediately
      • New sessions added monthly

       

      Register now to join our next webinar on September 16—Routes-to-Market & Sales Desk as a Service!

      Always learning

      Seize new opportunities: Excel in cross-selling, AWS, and Microsoft

       

      Get ROI-driven insights and grow faster with our Thrive blog series. Apply these best practices now to expand into selling new categories, build your own branded storefront, and more. 

      • Maximize Your Microsoft Partnership
      • How to Land AWS Opportunities
      • Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques
      • How to Easily Win Lucrative Energy Deals—A Guide for Advisors
      • How to Build Purpose-Built AI Agents That Actually Solve Business Problems
      BOS Blogs
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