Unified Lifecycle Management (ULM) gives you one seamless platform to guide customers through complex technology decisions. Both you and your customers can manage technology in one place—with confidence and clarity.
What's new:
Devs.ai workspace with 50+ AI models
Energy Brokerage for rate comparison across 90+ electricity and natural gas providers, powered by Broker Online Exchange (BOX)
Free hardware management for up to 50 users with Firstbase
Stay tuned as we roll out more enhancements. Have feedback on the experience so far? Share it here!
State of the Union November 12 | 10 AM PT / 1 PM ET
Join us TOMORROW! Gain key insights—all designed to help you maximize your business success. We’ll cover: Marketplace enhancements, managed services spotlight, and Presidents Club 2026 preview. Don’t miss this!
Always Learning: Amazon Web Services November 18 | 10 AM PT / 12 PM CT
Join Graham Morris, AppDirect’s Cloud Provider Manager, for tips and strategies on profiling customers that are consuming AWS services. Learn how to uncover AWS adjacent services and start expanding your customer conversations.
Start the hardware conversation & unlock new revenue with Firstbase
We’re excited to introduce two new ways to support your customers’ hardware needs! U.S. customers can now shop the Firstbase catalog of employee hardware and accessories—laptops, monitors, mice, cables, and desks—directly in the AppDirect Marketplace.
On top of that, they can track and manage up to 50 employees thanks to a free edition of Firstbase, available right within the AppDirect Marketplace. These offers make it easy to start the hardware conversation, deliver more value to your customers, and grow your sales.
Explore the new Thrive 2025 resource hub! Watch keynotes from senior leadership, catch mainstage panels, dive into breakout insights, and access tools to power your growth. Stay ahead with the trends and strategies shaping the subscription economy.
Earn 3X more—Protect customers’ Microsoft 365 & Google Workspace with Acronis
Boost your revenue by offering Acronis Cyber Protect Cloud—an all-in-one backup, security, and disaster recovery solution for Microsoft 365 and Google Workspace. Earn a one-time 3x SPIFF on net-new customers through May 2026.
How top SaaS companies are winning—Partners at the center
Dive into how leading B2B SaaS companies are scaling with partner-first strategies. From Adobe to Salesforce, see what’s fueling their growth—and explore Microsoft’s updated CSP program, designed to help partners streamline and manage the full customer lifecycle.
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