Get 2026-ready: Join our year-end State of the Union
Join us on December 10 for our final State of the Union of 2025—your year-end briefing to help you enter 2026 with clarity, confidence, and momentum.
CEO Nicolas Desmarais will break down the trends, shifts, and revenue opportunities shaping next year—and why technology advisors are at the center of it all.
You'll walk away with:
2025 lookback: A review of key category expansion updates to strengthen your portfolio
2026 technology predictions: What’s coming—and how to stay ahead
Ecosystem growth & momentum: New ways to expand your revenue
New SOTU experience upgrades coming in 2026! Stay tuned for what’s coming next
2026 Events
Stay connected. Keep learning
Build strategic connections, learn from industry leaders, and grow your business. More events are coming soon—stay tuned for our 2026 lineup. We can’t wait to connect with you on the road next year.
Always Learning: Mobility 2026 January 20 | 10:00 AM PT / 12:00 PM CT
Commit in the New Year now and join us on January 20 to discuss the growing market demand for mobility and IoT, pick up easy conversation starters into the product category and gain insight into the wireless lifecycle management opportunitity with AppDirect in 2026.
AppDirect is entering 2026 with major momentum! We’ve announced two acquisitions that expand our ecosystem, strengthen partner value, and unlock more routes to market.
NXTSYS Consulting joins AppDirect—This move expands our MSP expertise, with added strength from solutions like Devs.ai and Firstbase. Get the details.
AppDirect acquiresTackle.io—Buyers are rapidly shifting spend to cloud marketplaces, and sellers must meet them there—without fragmenting data, billing, or channel motions. We are closing the loop, one platform for AWS, Microsoft, and Google Cloud. Get the details.
What it means for you More providers. More innovation. More opportunities to differentiate and grow your business in 2026. Stay tuned!
ICYMI: Thrive 2025 conference recap page is live
In case you missed it, check out our new Thrive 2025 resource page! It’s your one-stop-shop for key insights shared at the event.
Watch leadership keynotes and main stage panels
Dive into breakout insights built for technology advisors
Access practical tools to power customer success (and accelerate YOUR growth)
Stay ahead of the trends and opportunities transforming the subscription economy.
We delivered major upgrades across the Marketplace, Advisor Portal, and AppDirect Platform this year—each designed to simplify your workflows and boost your success. Here’s a quick look at the biggest enhancements from 2025!
Your favorite tools & updates:
#1 Unified Lifecycle Management rollout—Manage all technologies in one place #2 New & improved SPIFF experience—Find and explore SPIFFs more easily #3 Your SPIFF AI Agent—AI that finds the right SPIFF #4 Provider Sales upgrade—Faster access to key sales details #5 Marketplace Insights tool—Insights to guide smarter decisions #6 Thrive 2025 on demand—Access keynotes breakouts & tools to grow
Earn 3X more—Protect customers’ Microsoft 365 & Google Workspace with Acronis
Boost your revenue by offering Acronis Cyber Protect Cloud—an all-in-one backup, security, and disaster recovery solution for Microsoft 365 and Google Workspace. Earn a one-time 3x SPIFF on net-new customers through May 2026.
Accelerate your business growth with expert-led courses you can take at your own pace. Find relevant content faster, apply practical tips immediately, and explore new sessions added monthly. Check out these courses and stay tuned—new 2026 learning paths are coming to help you expand your skills!
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