ANALYST REPORT
The Forrester Wave™: Marketplace Development Platforms Report, Q4 2024
AppDirect named a leader, earning highest scores in strategy and current offering categories.
“AppDirect provides a broad suite of products that support the go-to-market ecosystems surrounding B2B subscription product offerings like SaaS, telecommunications, and energy. It enables merchants of any size to sell any service, in an omnichannel experience, across all devices.”
THE FORRESTER WAVE™ MARKETPLACE DEVELOPMENT PLATFORMS Q4 2024
Forrester noted AppDirect strengths in three key areas:
Strategy
In the report, Forrester states that AppDirect exhibits across-the-board strategic superiority. It enables a wide range of use cases, including embedded app stores, telco sales reps, and managed service providers (MSPs).
- Its vision to enable the flywheel of subscription digital commerce for buying, selling, and managing recurring tech services is particularly strong.
- That vision is built for a world where the future of tech buying is more about a stack: a curated group of integrated, embedded, white-labeled technologies that together solve for a business outcome.
- In such a world, tech advisors, not single mega-vendors, help businesses of all sizes buy all of their stack components from one source.
Capabilities
AppDirect has strength in business models that allow it to be used across various use cases, from driving the infotainment device in Jaguar Land Rovers to powering the selling, billing, and management systems of cloud resellers.
Customer feedback
Customers appreciate AppDirect’s partnership in helping them simplify their products for market and ultimately expand reach.
See how AppDirect stacks up among nine top marketplace development platforms and get detailed insights into how each provider performs across 33 criteria.
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