You've got questions, we've got answers.
Quickly navigate some of the most common questions about AppDirect's cloud service marketplace and management platform.
- What is the cloud?
In the simplest terms, “the cloud” is synonymous with “the Internet.” When someone refers to “cloud computing,” they’re describing a service or an application that is accessed via the Internet, and has all its data stored on the Internet as well. Cloud computing provides significant security benefits in that no data is stored on employee computers or on-premise servers. Moreover, information is not vulnerable to hardware failure, damage, theft, failed backups, or risky transfer practices.
- What is a cloud services brokerage?
A cloud services brokerage (CSB) is a third-party individual or business that acts as an intermediary between the purchaser of a cloud computing service and the creators of that service. In practice, this means that CSBs act as an intermediary between providers who want to supply cloud services to end users, and the independent software vendors (ISVs) that develop those products.
- What is a cloud service marketplace?
A cloud service marketplace is an online portal where customers can search for and purchase web-based products. However, AppDirect goes beyond mere search and purchase. With our marketplaces, end users can launch the services they’ve subscribed to from their MyApps page with our single sign-on (SSO) technology and benefit from unified billing.
- Who should have a marketplace, and why?
Apps are quickly becoming a dominating force in the software industry, for enterprise and individuals alike. Any organization whose customers use the Internet and software applications to do business stands to benefit from providing a cloud service marketplace to those users. The crucial advantage lies in offering consumers those services as quickly as possible before they decide to search elsewhere for solutions.
- What is sold in a cloud service marketplace?
Our cloud service marketplaces sell web-based software applications. These products, commonly referred to as Software-as-a-Service or SaaS, are accessible anyplace a user has an Internet connection and a web browser. In the marketplaces, users purchase month-to-month subscriptions to applications. Once a user has subscribed or been assigned to an application, it appears on their MyApps page after logging into the marketplace, and they can launch all their apps from that central location.
- Who makes the apps offered in AppDirect marketplaces?
AppDirect has built a large syndication network of independent software vendors (ISVs) that build the applications in our marketplaces. We negotiate the contracts with each vendor, guide them through the integration process, and collaborate with them on an ongoing basis to keep the apps in proper working condition.
- Why would businesses want to use a cloud marketplace?
As businesses look more to the cloud for their computing needs, the apps they’re using will become increasingly difficult to manage. Users will be intrigued by a solution that consolidates their services with single sign-on (SSO) and unified billing, reducing the hassle of multiple bookmarks, logins, and passwords. Businesses will be attracted to the central user management, quick application provisioning, and customizable security settings.
- Who are AppDirect's clients?
AppDirect powers the marketplaces of a number of trusted global brands, including Fortune 500 companies such as Deutsche Telekom, as well as other well-known businesses that include Bell Canada, Appcelerator, and more.
These marketplaces offer over 250 products to a worldwide network of more than six million businesses.
- Is AppDirect's distribution model proven?
Gartner refers to the type of distribution that AppDirect utilizes as a cloud services brokerage (CSB) model. By 2015, Gartner predicts that the worldwide market for public cloud services will exceed $177 billion, and cloud services brokerages will represent the fastest growing segment of that market. This prediction is supported by the following trends:
• Platform-as-a-Service and Infrastructure-as-a-Service offerings are encouraging the development of new cloud services
• Businesses are moving to the cloud because of its flexibility and cost effectiveness
• For CSBs, opportunities to provide value-added services that reduce IT complexities for end users are growing
To understand how AppDirect can help you become a CSB by deploying your branded marketplace, email us at firstname.lastname@example.org.
- How long does it take to build a marketplace?
Once a deal is finalized, our white-label marketplaces can be fully branded and launched within a matter of weeks. This is far faster and less resource-intensive than taking on a project of this size and scope internally.
- What level of customization is available?
AppDirect provides many different levels of customization, on both the front and backends. We can accommodate branding complexities ranging from simple logos to customized navigation that matches your existing site. Language and currency can be specified, as well as technical components such as CAPTCHAs, payment gateways, and identity providers.
- Can marketplaces be localized to offer different languages and currencies?
Yes, AppDirect has full internationalization capabilities and can build marketplaces with an unlimited number of language options and currency formats.
- Who supports the marketplace?
The functionality and support of your marketplace is supported by AppDirect 24/7, every day of the year. We are committed to flawless uptime and user experience, and are always available to discuss any concerns marketplace owners may have. The marketplace’s end users can be supported by AppDirect’s Customer Satisfaction team, or we can train your existing support staff.
- Are the marketplaces secure?
Beyond the inherently superior safety of cloud computing, AppDirect’s network, which serves as the backbone for every marketplace we host, is continuously subjected to rigorous stress testing and assessments. This foundation of security means that data belonging to marketplace owners and end users is safe at all times. Learn more.
- Who handles billing?
AppDirect handles all end-user invoicing and payment collection activity. Our payment processes are secure and fully PCI-compatible. After collecting revenue from the end user, AppDirect issues payouts to both application and marketplace owners.
Branded Application Marketplace
Showcase leading cloud services with an interactive listing and profiles.
Branded Application Manager
Drive service usage with unified identity, billing and payment management.
Branded Developer Center
Attract vendors to your ecosystem with a state-of-the-art on-boarding platform.
Branded Marketplace Manager
Drive sales with a turnkey customer management and marketing platform.