Sell your product in multiple application stores.

Sign up with AppDirect today to start distributing your SaaS applications to a carefully selected network of marketplaces—and reach customers around the globe.

The Comcast Upware Marketplace, powered by AppDirect.
The Staples App Center, powered by AppDirect.
The Appcelerator Open Mobile Marketplace, powered by AppDirect.
The Rackspace Cloud Tools Marketplace, powered by Appdirect.

1. Integrate with our API.

Integration with AppDirect is a free and simple process that allows you to distribute your application across multiple app stores. We use a RESTful API that enables automatic account provisioning, access managment, and single sign-on.

2. Publish to our network.

Once you've integrated and created a marketing profile, selling your product on multiple application stores is as simple as clicking "Publish." There's no need to create multiple profiles or perform additional integrations. We'll pipe your application into any marketplace you choose.

3. Get paid.

AppDirect manages all transactions with customers on behalf of your application. This allows you to avoid the billing nightmare and enjoy a check on the fifth of every month. Prefer PayPal? We'll send the money straight into your account.

How It Works

The Benefits of Integrating

Today, developers are forced to spend valuable time and resources marketing their applications directly to businesses. This process is extremely costly and inefficient.

When you publish your application to the AppDirect Network, it becomes instantly available for distribution to application marketplaces across the globe. Our experienced team markets your product so you can focus on what you do best—innovating amazing applications.

To make sure the right businesses find—and buy—your applications, we carefully select marketplace partners with strong brands and loyal customers. The AppDirect Network is large and diverse: Our partners’ marketplaces reach more than six million small and medium businesses in a variety of industries across the world. And we’re growing fast.

Every time an AppDirect partner launches a marketplace, you have the potential to reach its customers with your application. Our partners work with a wide variety of businesses around the globe, from tech start-ups to hair salons, giving you access to a dramatic number of new customers each month.

What People Are Saying


"AppDirect is experimenting, learning, and adapting faster than anyone else I've seen in the SaaS industry. If they can't figure out how to build distribution for SaaS, I don't know who could."

Sunir Shah Head of Platform, Freshbooks

"Integrating our application with the AppDirect API was a breeze. Great support and well-thought-out documentation. Very impressed."

Daniel Kim CEO, Mindquilt

"We are seeing great traction and interest from customers through AppDirect deployments and we look forward to reaching new markets as AppDirect expands its regions."

Raza Saeed CEO, Simplicant

"Being selected into the AppDirect marketplace is a 'sign of quality' that other app stores do not have."

Halvor Gregusson CEO, Yast

"We believe that having all your apps in one place, and accessing them in the cloud, is the way that business will increasingly go in the future. We look forward to having a great partnership with AppDirect."

Kirk Simpson CEO, Wave
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"Being listed in the AppDirect marketplace gives us exposure to thousands of businesses that might not otherwise have come across us."

Joseph Fung TribeHR
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From the Developer Feed


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Posted by Daniel Saks on Monday, March 23rd, 2015


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We’re proud to announce AppDirect Express, our program that enables providers to sell Microsoft cloud solutions, including Office 365, to businesses of any size.

Posted by Daniel Saks on Wednesday, March 18th, 2015


Cloud Takes Center Stage at MWC

The AppDirect team was in Barcelona last week for Mobile World Congress (MWC), and there was one theme that everyone noticed: MWC isn’t just for mobile anymore.

Posted by Daniel Saks on Wednesday, March 11th, 2015


Building Developer Ecosystems, Part II: Making It Easy

Dig deeper into how to design and support an ecosystem that makes it easy for developers to participate.

Posted by Nick Gilbert on Monday, February 23rd, 2015

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