AppDirect’s cloud commerce platform empowers companies of all sizes to find, buy, and use business software.

Our multifaceted product eases the day-to-day work of millions of people around the world, from the employee accessing company software, to the software vendor selling apps, to the marketplace owner conducting e-commerce.

It offers more advanced features and tools and caters to more markets than any other competitor, placing us at the forefront of tackling technical challenges, defining solutions, and delivering the best user experience.

Employees 220
Headquarters SF
Global Offices 5
User Reach 20M

We partner with some of the biggest technology companies in the world to build and expand our ecosystem of business software, including:

Samsung, Rackspace, Comcast, Google, DocuSign, Box

With our multi-disciplinary skills and cross-functional approach to problem-solving, the Design Department plays a central role in innovating our product, engaging our customers, and strengthening our company values.

We design the future of our platform (and industry).

We generate ideas, tools, and materials that drive our business and technology forward.

And we work on making AppDirect the best place to work.

Our ability to advocate for our users, communicate with our customers, and support our colleagues is vital not just to the success of the team, but to the entire company.

While working on revolutionizing the global economy, we share many jokes, drinks, and resources along the way. Our best work comes from sitting down with the most talented group of people next to the most inspiring view in the Bay.

With a 360º outlook spanning bridge to bridge and stretching into the distance, there is no limit to what we can envision and accomplish together.

Join the team

Our Design Principles

  • Clarity
  • Simplicity
  • Consistency
  • Utility
  • Quality
Visual Designer

Carolyn Cuykendall

I work primarily on marketing and internal communications. My favorite part of work is the breadth of projects and learning opportunities available. Outside of work I like to eat kimchi and go on road trips.

Visual Designer

Alex Capasso

My favorite projects speak to my roots in print design, but no matter the form, I believe design is at its best when it’s both functional and pleasing to interact with. I enjoy drinking coffee, and the deafening sound of my Marshall JMP.

Product Designer

Josh Gomez

I hail from the desert, where the sky is my source of inspiration. My design praxis centers on my affinity toward people and usability.

Web Developer

Alex Emslie

I love learning new coding techniques and web frameworks to bring designers' creations to life. The SF office is awesome because it allows me easy access to cocktails and ramen.

Full-Stack Developer

Dan Hoerr

Whether coding complicated layouts or connecting a dozen moving pieces to create an application feature, I am most happy solving problems with code.

Design Director

Ben Domanico

I am passionate about defining a strong design culture through creative processes and team leadership. My background in fine art and user-centered design gives me a unique perspective at AppDirect.


Joe Mayo

My work benefits from our office’s incredible natural light. Time spent on film sets and in television studios has given me a narrative sensibility that informs my efforts to promote and document AppDirect.

Product Designer

Linda Yang

An education in public policy started my analytical training. A passion for art and technology sparked my career. The belief that incremental to monumental change begins in the details drives my work.

Want to join the team?
We're Hiring!
San Francisco, CA

Senior Visual Designer

As Senior Visual Designer, you will lead web, print, identity, and motion graphics projects. You relish the freedom to bring creative, thoughtful solutions to the table. If you love exploring the entire spectrum of design and diving deep into the details, then this is the position for you.

Find out more
San Francisco, CA

Senior Product Designer

As Senior Product Designer, you will define and design the AppDirect experience. Your work embodies our design principles and you will be a passionate advocate of the people who use our platform. If you love solving complex problems and mapping uncharted territory, then this is the position for you.

Find out more
San Francisco, CA

Product Design Lead

As Product Design Lead, you will manage and lead designers through the design process from conception, to consensus, to execution. You are a role model who raises standards and fosters others’ talent. If you love sharing your ideas, skills, and experience and greasing the engines of creation, then this is the position for you.

Find out more

We would love to hear from you!

We're always excited by new ideas, unique opportunities, and fresh minds to collaborate with. If you have any questions or just want to get in touch, please contact us at

©2015 AppDirect