The Design + Communications team at AppDirect is passionate about design, writing, and technology.

It's our job to foster a culture of great design, creativity, and innovation at AppDirect.

We research and create future products, develop communications and marketing content, and collaborate with our colleagues to generate the ideas and materials they need to tell the AppDirect story.

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Our work is divided between managing several core functions and collaborating with other departments within the company.

Ben Domanico


Through practice, collaboration, and education, Ben Domanico's primary goal is to spread the design and creative process throughout all facets of AppDirect. He recieved a BFA in Interactive Media from the Maryland Institute College of Art. Before AppDirect, Ben was working in Berlin designing Tower, the premier Git application for OS X. The rest of his career is a diverse mix of freelance, working with other start-ups, and a range of other client-based work both in large agencies and modest-sized boutique firms.

Juli Fischer


Juli Fischer is a copywriter who loves product marketing, blogs, newsletters, and internal communications. Prior to AppDirect, Juli spent four years at Genentech in South San Francisco driving content strategy and engagement for the gRide employee transportation program. She also writes pro bono for projects run by friends and family, including a local craft brewery startup. In her spare time, Juli bonds with her Kindle, practices yoga, and makes messes in the kitchen.

Gretchen Dukowitz

Communications Editor

Gretchen Dukowitz is a writer and editor with experience creating content for a variety of audiences. After a start in journalism and non-profit communications, she made the jump to marketing where she has worked writing content for a range of technology companies, including Symantec, Cisco, and Microsoft. As a freelance writer, she has written about the arts, technology, and film for national publications, such as Salon and The Advocate. She holds a BA in English-Writing from the University of Illinois at Chicago and a MA in Journalism from New York University.

Jake Mauer

UI Developer

Jake Mauer is the senior UI developer on the AppDirect communications team. After graduating from the Maryland Institute College of Art with a degree in Interactive Media, he made the next logical step and taught English in Japan. Since then, Jake has developed sites for locally owned business up to large corporations. When not in front of a computer, Jake is likely shooting photos, traveling, or both.

Alex Pines


Alex Pines is a graphic designer who believes that design is a vehicle for change. He holds a BFA in Graphic Design from the Maryland Institute College of Art and is currently a MFA Graphic Design candidate at the California Institute of the Arts. He is a member of Project M, a design for good project founded by designer John Bielenberg. He’s worked on projects that have been featured in GOOD, Print, Communication Arts, and other publications.

Alex Capasso


Alex Capasso earned his BFA in Graphic Design from California College of the Arts, graduating with distinction. As a designer, artist, and musician, Alex pursues a mission of almost constant creative output through writing, recording and performing in several bands as well as producing an ongoing series of zines.

We're always on the lookout for talented & humble individuals to share their ideas and innovations with our team.

Open Positions

The Perks

A map of AppDirect's location.
650 California St
San Francisco, CA 94117

We would love to hear from you!

We're always excited by new ideas, unique opportunities, and fresh minds to collaborate with. If you have any questions or just want to get in touch, please contact us at