In today’s global cloud economy, traction can be incredibly difficult to find, and even harder to hold onto. How does a startup drive signups for its new platform? How does an established global brand open new markets and create new value? For any business trying to achieve more, it all boils down to one critical element—traction.
It’s fitting, then, that this year we’ve decided to reimagine our biggest event of the year, the AppDirect Partner Summit, to broaden our focus. We’ve always prided ourselves on the high relevance and impact of the Summit; it remains the industry’s only event dedicated to cloud service commerce, and partners in the AppDirect ecosystem value the open, honest exchange of ideas and best practices to move the industry forward.
This year, we are partnering with the aptly named Traction Conference and making it part of the Partner Summit. In effect, this means that the Summit will continue to focus on the themes that have always driven the event—best practices for growth, optimization, and conversion—but with a greater diversity of leading voices from high-growth businesses across the technology industry.
In fact, we’ve already confirmed attendance from a range of industry luminaries, including Parker Conrad, CEO of Zenefits, Selina Tobaccowala, President and CTO of SurveyMonkey, Julia Hartz, Co-founder and President of Eventbrite, and many more. Combining experts like these with leaders from AppDirect provider and developer partners—like Deutsche Telekom and Cloud Foundry—will help ensure that every keynote speaker, panelist, and attendee comes away from the Summit with new strategies for driving growth and monetizing their products and services.
At AppDirect, we’ve built our company around helping businesses find, buy, and use cloud services, as well as enabling developers and providers to monetize those services. Every day, we are helping companies on their journey from startup to IPO, and beyond. We are incredibly excited for the opportunity to host an event that will offer even more valuable insights, and will help even more businesses gain the traction they need to do just that.
Daniel Saks is co-founder and co-CEO of AppDirect.