Supporting Success: Bundling Technical Support with Cloud Services

Posted by Ideas @ AppDirect on Thursday, March 31st, 2016

It’s no secret that happy customers are good for business. That feeling is backed by hard data: 89 percent of customers have stopped doing business with a company after experiencing poor customer support. Learn about the challenges that service providers in particular face when it comes to providing first-rate technical support and why the human element—live professional help—is so critical to customer satisfaction.

AppDirect and Xendo, Solving the Cloud Management Challenge with Search

Posted by Daniel Saks on Thursday, March 24th, 2016

Businesses are eagerly adopting an ever-growing number of cloud services. This is a game-changer for companies of all sizes, but it also presents its own set of challenges. How do employees keep track of information across all of these apps? All too often the answer is simple: they don’t. Learn how AppDirect and Xendo, the latest addition to the AppDirect family of companies, are changing that and making cloud management easier than ever before.

The Power of Sharing Ideas: AppDirect’s GTM Roundtables

Posted by Christophe Girault on Wednesday, February 24th, 2016

At AppDirect, we strongly believe in the power of software ecosystems, and we strive every day to connect the dots between our developer community, our channel partners, and end users. That’s precisely the reason why we have created our biannual Go-to-Market (GTM) Roundtable events. Read more to learn how these events are an ideal forum for sharing what works (and what doesn’t) to drive the cloud services commerce industry forward.

Europe and the Cloud Services Opportunity

Posted by Tim Marsden on Monday, February 22nd, 2016

AppDirect has grown to become the leading cloud service commerce platform in Europe. However, that doesn’t explain why the region is so critical in the first place. Read on to learn more about cloud services adoption in Europe, as well as why service providers and resellers are ideally positioned to meet the growing need for cloud-based business applications in the EMEA region and beyond.

Making Cloud Services Better with the Human Element

Posted by Daniel Saks on Wednesday, January 27th, 2016

Today’s entrepreneurs have access to advanced cloud-based applications that make it easier than ever to run a company, but they also need more help than ever to get the most out of their cloud services. Read more about how AppDirect’s latest acquisition, Radialpoint, will help deliver the human element that technology users need.

AppDirect, Wacom, and the Internet of Ink

Posted by Richard Dufty on Thursday, January 7th, 2016

Today, AppDirect is announcing a partnership with Wacom, the global leader in the interactive pen tablet and display market. Read more about how Wacom and AppDirect are working together to create an ecosystem of creativity and digital stationery apps that make it easier than ever to create and share designs.

Microsoft CSP Best Practice Deep Dive: Customer Support

Posted by Christophe Girault on Friday, November 13th, 2015

The final post in our series on how to succeed as a Microsoft Cloud Solution Provider (CSP) explores an essential area for success—customer support. Two of the top three reasons for customer churn are due to a lack of support, which begs an important question: Why is customer support something that so few companies seem to get right? Read on to learn more.

Selling Value, Not Just Features with the Microsoft CSP Program

Posted by Christophe Girault on Thursday, November 5th, 2015

The second post in our Microsoft CSP go-to-market best practices blog series delves into how the Microsoft CSP program can help sales teams create more value—for both customers and companies alike—and why the initial on-boarding process and optimizing the customer experience are so important to retention. Read on to learn more.

Top 3 Go-to-Market Best Practices for Microsoft Cloud Solution Providers

Posted by Christophe Girault on Wednesday, October 28th, 2015

The Microsoft Cloud Solution Provider program is changing the game by lowering barriers for businesses that want to offer Microsoft cloud products. But how can Microsoft CSPs compete in an increasingly crowded market? How do they create a compelling value proposition that sets them apart? Read the first post in our series about Microsoft CSP go-to-market strategies.

AppDirect on TechCrunch: Sell SaaS, They Said… It Will Be Easy, They Said

Posted by Gretchen Dukowitz on Tuesday, October 13th, 2015

It has never been easier for customers to buy software. According to Goldman Sachs, SaaS revenue is predicted to reach $106 billion in 2016, a 21 percent increase over projected 2015 spending. So if SaaS is so easy to buy, why does it often seem so difficult to sell?

70% of the Fortune 100 Focus on IoT; Here’s How AppDirect’s New Acquisition Can Help

Posted by Daniel Saks on Thursday, September 24th, 2015

At AppDirect, we’ve found one big sign that the buzz surrounding the IoT is more than just noise. We recently wrapped up the first phase of AppDirect’s latest Fortune 500 App Report and found that 70 percent of Fortune 100 companies offer IoT initiatives or products. Learn how our latest acquisition can help make more of these efforts a reality.

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