The AppDirect team was at the Cloud Channel Summit yesterday in Mountain View, Calif to network and share best practices. Many of the most influential players in the cloud computing market attended the event to talk about opportunities for channels and Independent Software Vendors to create partnerships.
AppDirect sponsored the event and participated in one of the panels about new market opportunities for channels. During the panel, Tim FitzGerald, vice president at Avnet Technology Solutions, Americas, drew attention to the necessity for channels to partner with marketplace-as-a-service providers. This helps them meet the required standards to compete with pure players, and also enhances their sales discovery capabilities. You can watch video of the sessions or download presentations here.
Thanks to the organizers of the Cloud Channel Summit for a great event, and thanks to all the attendees for bringing their knowledge and insights to the discussions.