Making Cloud Services Better with the Human Element

{alt_text} Posted by Daniel Saks on Wednesday, January 27th, 2016

Today’s entrepreneurs have access to advanced cloud-based applications that make it easier than ever to run a company, but they also need more help than ever to get the most out of their cloud services. Read more about how AppDirect’s latest acquisition, Radialpoint, will help deliver the human element that technology users need.

Meet Eric, Deal Closer, Red Bull Connoisseur

Posted by Gretchen Dukowitz on Thursday, January 21st, 2016

Whether on epic vacations or criss-crossing the globe to close deals, Eric thinks sleep is overrated and thrives on always being on the go. Read more to learn more about him and how he does it.

AppDirect, Wacom, and the Internet of Ink

Posted by Richard Dufty on Thursday, January 7th, 2016

Today, AppDirect is announcing a partnership with Wacom, the global leader in the interactive pen tablet and display market. Read more about how Wacom and AppDirect are working together to create an ecosystem of creativity and digital stationery apps that make it easier than ever to create and share designs.

Meet Kelsey, A Well-Traveled Recruiter with an Eye Toward Home

Posted by Gretchen Dukowitz on Thursday, December 17th, 2015

Tanzania, South Korea, Peru, South Africa, India, Japan—these are just a few of the places that Kelsey has visited. Even so, she always looks forward to visiting her hometown. Learn more about her and her work as a recruiter at AppDirect.

Meet Hooria, Always on the Hunt for An Old Book with A Good Story

Posted by Gretchen Dukowitz on Thursday, December 3rd, 2015

Learn more about Hooria, one of AppDirect's talented software engineers and a world-traveler who is always on the lookout for a good used bookstore and the treasures they offer to people who know where to find them.

Meet Rory, World-Traveling Foodie

Posted by Gretchen Dukowitz on Thursday, November 19th, 2015

Where in the world is Tavagnasco? Let Rory, a member of Leftronic’s business development team, tell you about it and what makes it so special. Learn more about him and his work as part of the AppDirect family of companies.

Microsoft CSP Best Practice Deep Dive: Customer Support

Posted by Christophe Girault on Friday, November 13th, 2015

The final post in our series on how to succeed as a Microsoft Cloud Solution Provider (CSP) explores an essential area for success—customer support. Two of the top three reasons for customer churn are due to a lack of support, which begs an important question: Why is customer support something that so few companies seem to get right? Read on to learn more.

Selling Value, Not Just Features with the Microsoft CSP Program

Posted by Christophe Girault on Thursday, November 5th, 2015

The second post in our Microsoft CSP go-to-market best practices blog series delves into how the Microsoft CSP program can help sales teams create more value—for both customers and companies alike—and why the initial on-boarding process and optimizing the customer experience are so important to retention. Read on to learn more.

Top 3 Go-to-Market Best Practices for Microsoft Cloud Solution Providers

Posted by Christophe Girault on Wednesday, October 28th, 2015

The Microsoft Cloud Solution Provider program is changing the game by lowering barriers for businesses that want to offer Microsoft cloud products. But how can Microsoft CSPs compete in an increasingly crowded market? How do they create a compelling value proposition that sets them apart? Read the first post in our series about Microsoft CSP go-to-market strategies.

Meet Carolyn, Hooked on Seeing New Places

Posted by Gretchen Dukowitz on Thursday, October 22nd, 2015

What do snakes, scissor lifts, and the Sutro Baths have in common? They're some of Carolyn's favorite (and not so favorite) things. Learn more about her and her work on AppDirect’s Design team.

AppDirect on TechCrunch: Sell SaaS, They Said… It Will Be Easy, They Said

Posted by Gretchen Dukowitz on Tuesday, October 13th, 2015

It has never been easier for customers to buy software. According to Goldman Sachs, SaaS revenue is predicted to reach $106 billion in 2016, a 21 percent increase over projected 2015 spending. So if SaaS is so easy to buy, why does it often seem so difficult to sell?

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