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Countdown to Success: Four Keys to an Effective Marketplace Launch

${alt_text}$ Posted by Doriane Mouret on Monday, May 14th, 2012

In the rapidly growing market for cloud-based services, one of the most pressing questions to emerge is this: If you build a marketplace, will customers actually come? AppDirect makes it easy for service providers to create and launch a fully branded cloud service marketplace. It's what comes next—educating customers about the new application store and convincing them to buy—that's the hard part.

Public or Private Cloud: Which Is Best for Application Marketplaces?

Posted by Gretchen Dukowitz on Saturday, May 5th, 2012

Cloud computing provides fodder for endless discussions about the pros and cons of hosted and on-premise software deployments, a debate that has now come to the cloud service marketplace. Which type of deployment is better for marketplace owners? Which is better for developers? Is there a model that can work for both? Learn more about the issues involved and join the discussion.

AppDirect Named a Gartner “Cool Vendor” for 2012

Posted by Juli Fischer on Thursday, April 26th, 2012

Gartner Inc.'s annual "Cool Vendors in Cloud Service Brokerage" report is out, and AppDirect has been named as a "Cool Vendor" for the first time. Check out some details from the report here.

New Relic Monitors Your Apps So You Can Get Back to Work

Posted by Doriane Mouret on Tuesday, April 17th, 2012

Cirne founded New Relic with the goal of helping developers pinpoint and solve performance issues in their production web applications. New Relic’s beautiful and intuitive solution lets you monitor your app’s performance in its entirety

Find and Hire the Best Talent with Simplicant

Posted by Doriane Mouret on Sunday, April 1st, 2012

Simplicant’s cloud-based platform takes you beyond traditional recruiting into the realm of “social recruiting” and talent engagement, where you can target and engage the best candidates like never before.

CeBIT and the Launch of Deutsche Telekom’s Marketplace: What it Means

Posted by Daniel Saks on Wednesday, March 21st, 2012

AppDirect President & Co-CEO Daniel Saks talks about his experience at the CeBIT conference in Germany, where AppDirect's partnership with Deutsche Telekom was announced. Daniel also talks about how Deutsche Telekom's new Business Marketplace is a step forward for Germany's "private cloud," and why Telcos worldwide should take note.

30 Billion Emails Can’t be Wrong, SendGrid Delivers

Posted by Doriane Mouret on Friday, March 16th, 2012

SendGrid's email delivery solution relieves businesses of the cost and complexity normally associated with custom email systems. It provides reliable deliverability, scalability and real-time analytics while featuring flexible APIs that integrate seamlessly with your own systems.

5 Reasons You Should Be Launching Your Cloud Service Marketplace in 2012

Posted by Nat Robinson on Thursday, March 1st, 2012

A confluence of factors indicate that 2012 will be the year we witness the rise of the cloud service marketplace. In this post we present 5 key reasons that highlight why now is the right time to establish yourself as a thought leader and lead your customers to the cloud, with a branded marketplace of your own.

Meet the AppDirect Team at The Mobile World Congress, CeBIT and SXSW

Posted by Doriane Mouret on Friday, February 24th, 2012

The AppDirect team will be hitting up some of the biggest conferences in the tech space over the next few weeks, starting with the Mobile World Congress, then on to CeBIT and finally, SXSW Interactive. Check out where we’ll be when, and drop us a line if you’d like to meet up!

Software Bundling: Leveraging the Opportunity

Posted by Nat Robinson on Friday, January 20th, 2012

Software bundling provides a mechanism to simplify the lives of customers by providing a collection or suite of applications that support the needs of their businesses. Bundles also provide value to the vendor because they allow you to leverage economies of scale in sales and marketing efforts as well as distribution. To leverage bundling to drive your business, it is helpful to look at how bundling is defined and the factors that lead to successful implementation of a bundling strategy.

Happy Holidays from the AppDirect Team

Posted by Doriane Mouret on Thursday, December 22nd, 2011

In 2011, AppDirect worked with early adopters in the cloud services brokerage field, including Bell Canada, Appcelerator and Sasktel, to achieve important milestones. We also joined forces with some of the best app developers in the industry to create a platform that makes it easy for businesses to find, buy and use web-based applications.

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