Powering cloud service commerce worldwide.

It has never been easier for customers to buy software. A couple of clicks or taps, depending on their device of choice, and they can be up and running with powerful enterprise business applications. But if SaaS is so easy to buy, why does it often seem so difficult to sell?

Simply put, traditional software distribution channels have failed to keep up with today’s on-demand, subscription-based delivery models. Developers and service providers alike don’t have the technology to support a balanced approach that includes direct sales, such as website-based selling and online marketplaces, and indirect sales, including affiliates and resellers.

Until now. As the cloud service commerce leader, AppDirect offers the technology and expertise that is making software and services accessible to businesses around the world. Our platform unites providers, developers, and business consumers into a single ecosystem for buying, selling, and managing cloud services. With AppDirect, providers and developers can get to market faster and deliver a better customer experience than ever before, while businesses gain easier access to the technology they need to thrive.

Today, AppDirect-powered marketplaces, billing and distribution, and reselling services help providers—including Deutsche Telekom, ADP, IBM, and others—connect more than 30 million businesses to solutions from Microsoft, Google, GoDaddy, and more. Find out more about AppDirect, our platform, our partners, and how you can become a part of revolutionizing the way businesses operate.


AppDirect was recently named a Red Herring 100 Global winner, a recognition that celebrates the most innovative private technology companies and entrepreneurs worldwide.


  • Platform

    With the white-label AppDirect platform, partners can create branded marketplaces to offer cloud solutions to their end customers, while developers can integrate once to reach millions.

  • Leadership

    AppDirect’s team has decades of collective cloud experience and a passion for helping companies reap the benefits of SaaS. Meet the pioneers behind our company and products.

  • Press Center

    Read recent articles about AppDirect, as well as press releases announcing the latest AppDirect news.

  • Careers

    We’re hiring! See open positions and read more about what it’s like to be a part of our exciting, rapidly growing team.

  • Contact

    Need to get in touch? Find important email addresses and our office location here.

  • Partners

    AppDirect powers the cloud marketplaces of trusted companies around the globe, including Rackspace, Swisscom, Deutsche Telekom, and others.